Marketing Automation refers to technologies created for organizations and departments to market on different channels online like social media, websites, and email more effectively. Part-time marketing employees, consultants, and marketing departments can get the benefit of marketing automation for multiple marketing processes and tasks. Marketing automation includes a complete list of analytic and automation features for marketing.
Marketing automation is useful to increase the marketing and sales of organizations by removing repetitive manual tasks. With marketing automation, marketers can coordinate, plan, and manage marketing plans, both offline and online. Marketers can streamline lead scoring and lead nurturing, lead generation, segmentation, customer retention, cross-sell and up-sell, customer lifecycle marketing, and marketing ROI measurements using marketing automation.
It allows you to apply a digital marketing technique, design the right content, and identify your audience. Automation performs actions automatically according to customer behavior and schedules. After starting useful campaigns, you can effectively focus on other essential tasks and analyze your marketing plans. This automation strategy saves resources and time, allowing you to focus on your business growth. Marketing automation collects customer data from different interactions like website visits, on social media, app usage, and emails and provides a 360-degree view of each customer.
What are Marketing Automation Software?
Some of the practices related to marketing automation are possible without software. But it is challenging to manage increasing numbers of channels marketing. For such purposes, specific platforms are present in the market that can perform all marketing automation tasks instantly. These applications are known as Marketing Automation Software. These applications provide unlimited tools and features for automation. By using automation programs, you can create contact lists from the different resources, send targeted messages, and share promotional and informative content.
These applications facilitate large enterprises to develop, compare, and optimize personalized and automated strategies through handheld and desktop devices. Some advanced tools provide innovative landing pages templates and brand resource management. Some effective marketing automation programs allow you to control lead management like create, nurture, onboard, and automate leads. Some of these programs can calculate the effect of your marketing techniques and forecast lead generation automatically.
Best Marketing Automation Software
Here is the list of Best Marketing Automation Software that offering new tools and features for Online Marketing, Lead Management, Resource Management, Social Marketing, and Lead Generation.
1. ContactPigeon
ContactPigeon is an advanced marketing automation application created to provide a real-time and historical website visitor details. This program can enhance visitor conversion rates, apply effective nurturing techniques, and improve engagement significantly. This platform collects behavior and eCommerce details and inserts them into a centralized platform. It allows you to perform automation and marketing actions and effectively create revenue.
You can create analytics and reports from historical information and take actions and make decisions to move forward to your business. This system track activities on the site and identify patterns, trends, and customer behavior with every click, view, or purchase. It monitors every activity and inserts it into a specific customer profile. The program identifies devices your visitors are using, the duration of their visit, and the services or products they are looking for.
The smart analytic engine of ContactPigeon makes your visitor’s profile and insert data into it continuously. It gives you complete insights that help you to make strategies and implement these strategies to boost up your business. An intelligent rules engine can carry out the segmentation accuracy regarding your rules, configurations, and visitor behavior data. This application can engage customers in promos and tailored messages.
Features
- Segmentation
- Campaigns
- Automation
Pros
- Integrations
- Dashboard
- Analytics
- On-site retargeting
- Live Web Analytics
Cons
- Limited functions of documents
Pricing
- Trial: Free
- Standard: $198/month
- Pro: $385/month
- Enterprise: $980/month
Visit: ContactPigeon
2. ActiveTrail
ActiveTrail is an SMS and email marketing automation platform that offers modern tools to manage marketing. It helps businesses to create and apply campaigns on different channels. You can use drag and drop building blocks to automate your workflows. You can engage users with auto-responders and behavioral triggers. It tracks customer’s behavior and sends them emails automatically. The drip campaign tool uses a specific system to capture current leads to target customers.
Users can work with unlimited templates to make interesting newsletters and emails and can set time to send these emails. Active Trail helps businesses to reach customers using mobile SMS. They can personalize the sent messages and define their sender ID. Active Trail tools can get audiences’ contact details and allow professionals to work with templates to make attractive landing pages. Companies can use custom domains to offer customers a safe platform.
You can make generate surveys with questions to get useful information and use these surveys on a business website and sent these surveys through SMS or email. For a marketing campaign, it provides tools to segment, filter, and analyze contacts. With these tools, you can provide engaging, inviting, and personalized marketing content. It offers integrations with other third-party applications to perform many tasks from a single platform.
Features
- Personalization
- A/B testing
- Newsletter templates
- Contact management
- Landing pages templates
- Visual automation
- Lead forms builder
Pros
- Real-time analytics
- Multi-platform marketing
- SMS campaigns
- Automated surveys
- Customer surveys
- Active triggers
- List segmentation
- SMS surveys
Cons
- Tricky automation feature
Pricing
- Trial: Free
- Up to 500 contacts: $7/month billing
- Up to 1,000 contacts: $12/month billing
- Up to 2,500 contacts: $24/month billing
- Up to 5,000 contacts: $38/month billing
- Up to 10,000 contacts: $55/month billing
- Up to 20,000 contacts: $101/month billing
- Up to 40,000 contacts: $160/month billing
Visit: ActiveTrail
3. EngageBay
EngageBay is a cloud-based application to perform marketing, sales, and service activities. The user-friendly interface offers multiple features like modules for CRM, live chat, sales, email marketing, and marketing automation. It can automate vital business routines and processes to grow your business. It has the task to capture and engage website visitors and make them loyal customers.
It includes the tools to manage internal processes like deal pipeline, contact management, scheduler, assignable tasks feature, and contact management. So you can manage all business tasks from a single platform. CRM module includes service tools like Ticketing, Helpdesk, Customer Feedback, and knowledge base. It can automate tasks and save your efforts and time for the actual communication.
The program offers numerous versions with multiple budgets. It can increase your sales, grow your traffic, and reach out to your potential customers. This affordable solution includes an innovative collection of tools like funnel management, marketing automation, CRM, and lead management. The program does not need technically sound and extra knowledge in marketing and sales to run it.
Features
- Segmentation
- Autoresponders
- Marketing automation
- Simple designer
- Analytics
- Ticketing management
- Email templates
- Triggers
- Contact management
Pros
- Pipeline management
- Proposals
- Live chat
- Social media engagement
- Email marketing
- appointments
Cons
- Improvement required in email templates
Pricing
- Free: Free
- Basic: $14.99/month
- Growth: $49.99/month
- Pro: $79.99/month
Visit: EngageBay
4. HubSpot Marketing
HubSpot Marketing is an advanced platform that assists your team in increasing conversations and growing traffic. Work with drag and drop tools to create and boost beautiful websites. The program can make highly personalized and useful landing pages for campaigns and can distribute dynamic and static messages. The program offers unlimited social and SEO suggestions to share data with the right audiences and influencers.
You can rely on A/B tests and contact forms to create prosperous lead generation techniques. You can provide a personalized path to your valuable leads to purchase and convert them into paying clients. After that, you can get reports related to the impact of your strategies and contribution to sales. It offers great customer support by providing a friendly agent to solve your queries and answering your questions through a message or call.
It also provides access on mobile devices and facilitates users to control their campaigns from anywhere, anytime. The program has integration with many useful marketing tools like email service providers, leading content management systems and communication tools, marketplaces and eCommerce platforms. You can get confident and accurate reports about how your campaigns are effective in your sales.
Features
- Landing pages
- Marketing automation
- Blogging
- Lead management
- Analytics
Pros
- Ads
- Salesforce integration
- Calls-to-Action
- Social media monitoring
- Website SEO
Cons
- Difficult to handle account
Pricing
- Free: Free
- Starter: $%0/month
- Professional: $800/month
- Enterprise: $3,200/month
Visit: HubSpot Marketing
5. monday.com
monday.com is an advanced communication and collaboration for teams. The program allows team members and agents to synchronize all details in an accessible and single platform. The program has an AP architecture allowing professionals to create their integrations. The program also has integrations with Google Drive, Zapier, Dropbox, and similar management and sharing features. It offers well-executed reporting and analytics and organizes connected tasks and projects in a traditional spreadsheet. It updates spreadsheets regularly, enabling you to export data to third-party systems.
Sales agents can offer innovations, share issues, and boards to optimize the power of the system. This platform allows collaborators to ask questions, trigger discussions, insert comments on updates, and participate in answering sessions. monday.com can follow every change like fully dismissed actions, re-positioned agents, and modified statuses and dates. Professionals can configure every option to get brand-specific platforms and divide their tasks into pulses.
This system will arrange these pulses in custom groups and sections using custom policies and rules. You can get complete details about your tasks, projects, and company’s performance. The mainboard gathers all tasks and projects and displays them to the team members. You can invite project beneficiaries and external partners using special notifications and alerts. It saves the manager precious time by monitoring the performance of individuals and teams.
Features
- Collaboration tool
- A visual view of progress
- An execution board
- Tag people and teams
- Get updates
- Email notifications
- Send updates
Pros
- Integrations
- Full-documentation
- Motivational tool
- Public and personal boards
- Leave live comments
- Zero emails
Cons
- Lacks some advanced features
Pricing
- Trial: Free
- Basic: $39/month
- Standard: $49/month
- Pro: $79/month
- Enterprise: Contact the vendor
Visit: monday.com
6. SharpSpring
SharpSpring is a cloud-based email tracking system that provides a large range of tools for small organizations and large enterprises. The program provides multiple solutions to professionals to market their services and products using the Internet. It enables you to send personalized messages and get important information for sales and purchase processes. It uses drags and drops functionality to create forms, and you can customize these forms to insert reorder fields.
An autocomplete option is there for regular visitors to improve conversion rates. A visual workflow builder is part of SharpSpring for marketing automation. You can perform targeted messaging with customizable buyers and get lists of strong leads through emails. It performs lead scoring using factors like engagement, page tracking, and fit to identify strong prospects. The program work with a behavioral-based tracking tool to determine prospect motivation.
It provides visibility into leads pipeline to track leads, and users can create their deal stages, filters, and fields to handle distinct sales tasks. The program helps in generating landing funnels and pages to convert visitors into leads instantly. The easy-to-use interface of SharpSpring contains point and click functionalities. This system can track email success and optimize messages using figures like opens, bounces, deliveries, and clicks.
Features
- CRM integration
- Email automation
- Lead nurturing
- Rules engine
- Lead scoring
- Visitor ID email
Pros
- Track leads
- Smart emails
- Device tracking
- Landing page funnel
- Email analytics
- Call tracing
- Campaign tracking
Cons
- Limited reporting capabilities
Pricing
- 1,500 contact Plan: $450/month
- 10,000 contact Plan: $650/month
- 20,000 contact Plan: $875/month
- Enterprise Plan: By quote
- Agency Plan: By quote
Visit: SharpSpring
7. GrowSurf
GrowSurf is a useful marketing automation platform designed to assist organizations and enterprises in attracting more users, subscribers, and customers. It includes multiple functionalities and tools and has integration with MailChimp. The program allows professionals to create and send online campaigns, customize reports, and target certain audiences. A campaign builder facilities you to tailor your campaigns according to your specifications and strategies.
After creating campaigns, you can insert them into your websites and online channels. The program helps digital marketers, enterprises, organizations, and agencies to make and start campaigns online. For creating online campaigns, you have to insert campaign specifications like the type of reports, duration of the campaigns and insert custom elements.
So you and your team members can make referral marketing campaigns in minutes. This platform can boost up the creation of marketing campaigns and save your team precious time. It allows your clients and customers to share words of your services and products. Besides, you can interact and share your services and products within the network using shareable and embedded links.
Features
- Customizable design
- Flexible rewards
- Unique referral links
- No coding
- Notifications
- Mobile devices optimization
Pros
- MailChimp integration
- JavaScript API
- Contacts Dashboard
- ESP integration
- Spam protection
Cons
- Limited functionality
Pricing
- Trial: Free
- GrowSurf: Free
Visit: GrowSurf
8. Pardot
Pardot is a B2B lead management and marketing automation platform by Salesforce. The program allows your sales and marketing teams to create and deploy marketing campaigns to improve efficiency and the company’s revenue. This cloud-based solution offers a complete suite of features for building more pipelines, generating useful connections, and increasing sales to get more deals. You can create more leads and engage buyers with personalized and dynamic campaigns.
It offers most marketing automation capabilities and tools like intelligent led generation, insightful ROI reporting, streamlined lead management, sales alignment, and email marketing. Using marketing automation, professionals can make data-driven programs to accelerate the sales cycle, create new leads, and visualize every asset. It increases campaign performance and boosts customer experience based on reports and metrics.
Useful B2B marketing analytics provide complete insights of your marketing performance your sales and marketing teams can use this tool to check the effectiveness of their online campaigns, identify areas of improvements, and find solutions to get successful campaigns. You can combine sales and marketing sales data in single analytics and share your data with your team members. Customizable dashboards provide a full view of your business. Besides, you can identify hot leads, grade customers objectively, and score prospect interactions. You can work with a visual builder to create multi-part, complex rules and generate dynamic lists automatically for better targeting.
Features
- CRM integration
- Email builder
- Sales alignment
- Personalized messaging
- Lead generation
- Automated engagements
- Email marketing
- Engage campaigns
- Activity tracking
Pros
- Smart forms
- Social posting
- Social media marketing
- Custom view
- Customizable dashboards
- Page builder
- Shareable insights
- Attribution dashboard
Cons
- Confusing email templates
Pricing
- Growth: $1,250/month
- Plus: $2,500/month
- Advanced: $4,000/month
Visit: Pardot
9. Marketing Creatio
Marketing Creatio is an intuitive CRM application that provides a multi-platform system with a large list of templates and apps. It has a powerfully designed, commendable architecture that can increase ongoing transformations instantly. This complete system contains an automatic lead collection that strengthens your leads and converts them to productive opportunities. You can perform complicated tasks, improve processes, and modify marketing streams in a changing business environment.
The program can route your leads from one stage to another automatically. Working with top lead nurturing practices, your marketing team can get creativity by making brand-specific and customized papers, e-books, video interviews, events, and seminars. This online application includes effective lead management with sophisticated mapping, website sessions, profile data, and other useful parameters. The program has integrations with other Creatio system solutions.
Creatio’s CRM contains a centralized place for lead management, demand generation, and customer service. The program also works perfectly with other third-party integrations like Google calendars, IMAP, MS Exchange, and Google contacts. It provides a single platform to streamlines and centralizes your customer’s data. It allows agents from other departments like customer service, technical support, marketing, and sales to access the data anywhere and anytime.
Features
- Problem management
- Lead generation
- Customer view
- Lead nurturing
- Knowledge management
- Email marketing
- Content creator
Pros
- Mobile apps
- Integration and synchronization
- Service level management
- Service catalogs
- Configuration management
Cons
- Limited customer support
Pricing
- Trial: Free
Visit: Marketing Creatio
10. Freshmarketer
Freshmarketer is a cloud-based marketing automation program created to increase automation for more sales and conversations. The program has integration with its sister apps like Freshservice, Freshdesk, and Freshsales to improve its performance to full potential. Working with this product, you have freedom and control to create and position your workflows according to specific preferences. Autoresponders, nurturing workflow, web for tracking, and bulk campaigns are the common tasks of this advanced toolkit.
It provides marketers and sales professionals with a single display of data by combining marketing and sales. It includes the most advanced tools like heatmaps, A/B testing, funnels analysis, and feedback collection. You can personalize your experience, check out website traffic and number of conversations, and learn more about customers’ searching behavior. The program can monitor customer behavior and provide content on your website according to customer choice.
The program also supports you to customize data collection and reports to analyze metrics of your choice. Besides, you can check different aspects of your campaigns like duration of visits and abandonment rates. The program can track conversations and collect customer’s activities in real-time. The program uses custom attributes, advances filter, and visitor data to perform smart marketing decisions.
Features
- Bulk email
- email autoresponder
- Template builder
- A/B testing
Pros
- Form analysis
- Funnel analysis
- Session reply
- Heatmap
- Email journey builder
Cons
- Technical knowledge is needed for advanced features
Pricing
- Trial: Free
- Sprout Plan: Free
- Garden Plan: $49/month
Visit: Freshmarketer
The Verdict
Overall, these Marketing Automation Programs contains a rich list of tools and functionalities to perform marketing tasks for large enterprises. From these programs, professionals can get analytics and reporting suite, metrics, and key performance indicators to create accurate reports to boost up tasks and management campaigns. These online platforms include marketing resources management tools for executing the best marketing decisions.
They empower organizations to schedule resources according to lead generation capacity and automated lead scoring. With these programs, you can create email-based strategies with innovative landing pages to attract customers. You can work with email segmentation to compare campaign results and monitor the impacts of marketing strategies. Most of these applications are also providing native applications for iOS and Android smartphones to increase the functionalities of them.
