Today smartphones have become an essential part of our lives. We spend most of our time looking at our screens. With needs to stay always connected with the world urges to carry a phone with us all the time. Many organizations have capitalized on this increasing mobile phone trend by advertising their products or services through SMS (short messaging service).
SMS marketing enables to capture of the specific niche of each consumer and increases the chance that customers will see the ad unlike traditional means of print or television advertisements. Many SMS marketing software are available to cater to these needs.
What is SMS Marketing Software?
An SMS marketing software allows businesses to target many customers conveniently by enabling them to send messages in bulk amount. It enables companies to handle customer lists, send mass text campaigns, and automate client engagement. It eliminates the workload of sending a message to each customer individually. Instead, these software automates the sending process according to the designed workflow and subscriber base.
Best SMS Marketing Software
We have compiled a list of topnotch SMS marketing software optimal for different types of businesses.
1. Routee
Routee is an SMS marketing software that helps create unique marketing strategies to increase business growth. With features like automated workflows, integrated analytics with real-time reports on customer behavior, and a streamline support channel with the ability to see everything about your users in one place.
Routee specializes in SMS marketing platforms that are fully optimized and tailored to support different types of businesses. With marketing automation services that are optimized for all organizational needs. It comes packed with support of plug n’ play APIs for easy integration with popular CRMs, and a complete cloud-based multichannel messaging platform for enterprises.
Features
- Bulk Messaging With callback
- Message Preview and Cost Estimation
Pros
- Two-Way SMS
- Dynamic Segmentation
Cons
- A bit complicated
Pricing
- Outbound SMS: $0.00413/msg
Visit: Routee
2. Bitrix24
Bitrix24 is a free CRM that comes with SMS marketing, email marketing, and telemarketing tools. It allows users to send individual SMS messages free. However, the bulk SMS and SMS marketing tools are only provided to paid users. Since the company adds no surcharges on SMS, this makes it a much cheaper option than other SMS marketing platforms.
With Bitrix24, users get a fully-featured CRM module along with support for social media marketing and traditional SMS marketing capabilities. It can be integrated with popular social media platforms like Viber, Facebook, Telegram, Instagram, etc. Currently, it allows sending SMS to over 100 countries.
Features
- Retargeting audiences
- SMS delivery statistics
Pros
- Low SMS pricing
- API and integrations
Cons
- Problems with the user interface
Pricing
- Individual SMS: Free
- Bulks SMS: $55/month/billed yearly
Visit: Bitrix24
3. Flowroute
Flowroute provides flexibility to incorporate SMS capabilities conveniently into different applications using its API to make consistent client engagements that convey intelligent, customized text-based communications. Its SMS abilities empowers continuous correspondences and improved client experience.
Flowroute’s Marketing SMS service was constructed to improve customer’s business discussions utilizing the convenience of messaging. Organizations can effectively handle client connections from automated answers to custom keywords, appointment notifications, and text support.
Features
- Immediate access to SMS records
- Customized Routing
Pros
- Toll-free & long code messaging
- Real-time provisioning
Cons
- Multiple hidden charges
Pricing
- Long-code SMS: $0.004/msg
- Toll-free SMS: $0.0075/msg
Visit: Flowroute
4. EZ Texting
EZ Texting was Founded in 2004, with a customer base of over 160K users. It is the top-rated SMS marketing solution, setting high bars in the messaging service industry. It is constructed on a cloud-based setup, this texting service caters to firms of all sizes in North America, enabling them to capture their target audiences.
EZ Texting has services, including bulk texting, one-to-one messaging, MMS, delivery reports, reminder campaigns, and text polls. EZ Texting provides you with streamline communications, better customer service, logistics communications, and enhance the spread of customer reach.
Features
- Self-service contact uploading
- One to One messaging
Pros
- Custom Keywords
- Automated reminders
Cons
- Not suitable for Small Businesses
Pricing
- Plus: $39/month/billed annually
- Select: $75/month/billed annually
- Elite: $119/month/billed annually
Visit: EZ Texting
5. MessageMedia
MessageMedia is an SMS marketing platform spread across the globe. It caters to businesses of all sizes ranging from SMBs to multinational organizations, enabling them to engage their customers efficiently. It delivers and handles messages across web, email, or API.
Users can send texts, receive replies, and forward messages, all through the internet. It can seamlessly merge data fields into SMS for a personalized campaign. MessageMedia has an Email to SMS feature that converts regular emails into text messages so users can send texts directly from their email account with the immediacy of standard SMS.
Features
- Email to SMS
- Personalized campaigns
Pros
- Detailed reporting
- Staff rostering
Cons
- Lacks Documentation
Pricing
- Basics: $49/month
- Conversations: $69/month
- Pro: $99/month
Visit: MessageMedia
6. SendSMS
SendSMS is an A2P SMS marketing platform that automates the process of sending a bulk amount of SMS and monitors their replies. This reliable solution helps businesses get their promotional or transactional messages across their customers. It can remind your customers about their appointments, promotional offers, and discounts allowing a business to engage customers in many ways.
SendSMS is directly associated with worldwide telecom operators. Through cooperation with these firms allows SendSMS to offer minimal messaging rates globally. With SendSMS, organizations can be confident that their intended message reaches the expected beneficiaries on schedule.
Features
- Excel Import
- Size Customization
Pros
- Free Testing
- Message Scheduling
Cons
- Occasional Delays
Pricing
- Local and International: $0.025/message
Visit: SendSMS
7. Textedly
Textedly claims to be the number 1 and trusted choice of world-class companies and handles millions of their text messages daily. Textedly is built with powerful features like mass group texting, scheduled texts, and automated replies that enables it to cater to companies, both small and large.
Textedly is easily configurable. It has a unique inbox feature that enables users to reply and text back. Textedly provides advanced SMS marketing tools that permit its clients to send up to 300 messages per second with a flexible contract that obliges an infinite membership accounts.
Features
- Automatic Text Replies
- Unlimited Subscribers
Pros
- Free Incoming Messages
- Mass Group Texting
Cons
- Layout needs improvement
Pricing
- Bronze: $29/1000 messages/month
- Elite: $70/5000 messages/month
- Premium: $350/25000 messages/month
Visit: Textedly
8. TXT180
TXT180 is an inexpensive SMS marketing and bulk messaging cloud-based software. It has features including an autoresponder, contact import, unlimited contacts, QR code support, and free inbound messages, and a text message scheduler.
TXT180 also has an option for two-way text messaging. This platform allows businesses to receive crucial feedback and create meaningful relationships with their clients. With all the necessary features that are essential for advanced SMS marketing software, it is an affordable marketing solution for small to medium businesses.
Features
- Autoresponder
- Alternate message
Pros
- Mobile App
- Web widget
Cons
- Limited characters per text
Pricing
- Message Plan: Starting from $15/month/billed annually
Visit: TXT180
9. Twilio
Twilio empowers business communications by integrating bulk messaging using APIs into the web, desktop, and mobile software. It handles the complicated telecom equipment and shares a global cloud API that enables developers to construct smart and sophisticated communications systems.
Twilio is a highly scalable platform so that it can be customized and tailored according to the specific needs of the business. Its Key features include voicemail, private chat, flag for assistance, marketplace analytics, desktop analytics, reporting, API integration, workforce optimization (WFO), customizable reporting, keyword spotting, and real-time recording transcription.
Features
- Programmable SMS
- Flexible API integration
Pros
- Cross-platform SDK
- Custom Codes
Cons
- Expensive compared to competitors
Pricing
- Send/Recieve: $0.0075/message
Visit: Twilio
10. TextMagic
TextMagic is an all-in-one text messaging service that permits SMBs to associate with their clients utilizing two-way SMS, online messages, passage SMS through email, SMS platform for desktops, and SMS distribution lists, globally. It is the exclusive UK enrolled firm offering services to organizations, developers, and individual consumers.
It is a web-based bulk SMS service catering to small and midsize businesses that can send notifications, alerts, reminders, and promotional messages via SMS. The web interface enables organizations to upload contact lists and send messages to customers, stakeholders, or even to the general consumers participating in promotional campaigns.
Features
- SMS Distribution list
- Global SMS coverage
Pros
- Email to SMS Gateway
- App for Andoird and iOS
Cons
- Not suitable for enterprises
Pricing
- Price: $0.04/message
Visit: TextMagic
The Verdict
The solutions mentioned above have the best marketing tools one can find in an SMS Marketing software. Like the ability to send bulk amounts of messages, email to SMS option, subscribers handling, and API integrations with other platforms. Apart from this, all these solutions have unique features like customized reporting tools, better user interface, active customer support, or increased flexibility. With all these benefits, each platform has its shortcomings. The selection should depend on the scale of the business, the number of subscribers, required functionalities, and proper pricing.
