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15 Best Social Media Analytics Tools

Social Media Analytics is used to find out which of the social media tactics and strategies are feasible to grow a particular business. It will also help them in saving time, effort, and budget by providing precise analysis.

These tools create a report on the social media performance in order to share it with stakeholders, bosses, and relevant teams. With the advancement of technology, it is now used in collaboration, powerful analytics, and improved content writing.

Social Media Analytics is the ability of a system to gather information from social media channels to facilitate organizations in taking the right decisions for the business. Its services are different from the other services like LinkedIn and Google Analytics etc.

The concept of social listening is included in it that acts as a monitoring social channel for opportunities and problems. Its products are mostly used by social media, communication, and marketing companies in order to identify successful practices, target demographics, and distribution purposes.

What are Social Media Analytics Tools?

Social Media Analytics is are the tools that are used to monitor, assess and improve social media performance. They are considered as the subset of a web analytics tool and is used to gather information about the web performance of social media sites and platforms.

It consists of the techniques of graphical dashboard and data visualization in order to get a clear view of social media performance. It plays an important role in running social media campaigns. The common methods of Social Media Analytics are Data Mining, Transformation, and Data Visualization, etc.

15 Best Social Media Analytics Tools

Social Media Analytics tools play an important role in the growth of the business. It includes many benefits for users like having a direct connection with customers, creating organic content, and easy access to paid Advertising Services, etc. It improves the efficiency of customer support services.

By using this tool, users will also be able to create their own brand. Along with the benefits, it includes some shortfalls as users have to spend most of their time on their campaigns. The results of real-time processing are not accurate most of the time which will be costly for many businesses.

In regard to these functionalities, some Social Media Analytics tools are selected and explained thoroughly along with their features, pros, and cons. A comparison is also provided which helps the audience in selecting the best alternative among the others.

1. Sprout Social

Sprout Social is the best social media analytics tool 2021 that is used to provide the services of social media management, marketing, customer care, and intelligence, etc. It is designed to solve the issues of customers like social publishing, reviews, and analytics, etc.

It delivers consistent values to all of its users in order to provide technical supports to its customers. It uses a social media management tool in order to track performance in social media. For the ease of customers, it offers plenty of features.

It helps in managing Twitter, Facebook, and Instagram accounts. These accounts can be used to make announcements and offer news and information. Its typical customers are Social media and customer service departments.

Features

  • Publishing Content
  • Customer Engagement
  • Marketing Management
  • Account Management

Pros

  • Analytics Reporting
  • Social Media Scheduling
  • Social Media Monitoring
  • Social Listening Dashboard

Cons

  • Doesn’t Support TikTok
  • Shopify Plugin for Visibility
  • GRIN Plugin for Influencer Tools

2. Google Analytics

Google Analytics is software that provides web analytics services to its users. It provides the facilities of reporting and analytics for websites of all sizes. Focusing on the needs of customers it is used to monitor website traffic, understand user interaction with the site, and can generate custom reports.

By using this software, users will be able to collect, manage and consolidate website data. It is the best social media analytics tool free that has the ability to tell users that how much customers are using their ads, website, and videos from all of their available devices.

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Features

  • Data Visualization
  • Data Import andExport
  • Keyword Search and Filter
  • API Access
  • Ad hoc Reporting
  • Performance Metrics

Pros

  • Website Visitor Tracking
  • User Behavior
  • Website Funnels
  • Website Conversion Tracking
  • Robust set of Fee tools

Cons

  • Problematic Custom Event Tracking
  • Bad Interface
  • Difficult to Build

3. HubSpot

HubSpot is scalable software that covers all the aspects of marketing on a single platform. It is used to carry out tracks and can measure online marketing activities like blogging, email marketing, and social media marketing, etc.

It acts as a content management system in order to update important website content so that it can be used on mobile. To personalize the data of each visitor it uses the tool of Hubspot Smart Content. It has a free trial of one month and a paid version with astarting price $45.00 per month.

Features

  • Activity Dashboard
  • Third-Party Integration
  • API Access
  • Reporting and Analytics
  • Campaign Management
  • Customizable Templates
  • Data Import and Export

Pros

  • Good Quality Data
  • Effective A/B Testing
  • Easy to Use
  • Create Landing Pages
  • Lead Response Time Increases

Cons

  • Issues in Real-Time Editing
  • Problems in Updating Ads
  • Flexible Pricing
  • Complicated CMS

4. Buffer Analyze

Buffer Analyze is a web tool that is used to make connections between social media tools and constituents. It is a social media management platform that has the ability to manage multiple social media profiles, plans, collaborate with team members, and can analyze their performance.

Social Media Calendar, RSS fed, Social Analytics, Video, and GIF uploader, and Pablo Image Creator all are included in the features of Buffer Analyze. Its starting price is $15.00 per month and its loyal customers are freelancers, Small Businesses, Mid-Size Businesses, and Large Enterprises.

Features

  • API Access
  • Data Import and Export
  • Content Management
  • Alters and Notification
  • Campaign Management
  • Third-Party Integration
  • Reporting and Statistics

Pros

  • Analyze Results for Better Interaction
  • Automate Posting Content Offline
  • Pre-Scheduling of Posts
  • Organizing Content for Social Media

Cons

  • Different Layout from Others
  • High Subscription Fee
  • Limitation in Integration
  • Limited Mobile App Features

5. TapInfluence

TapInfluence is an influencer marketing software that is used to find influencers on an online platform that contains an easily searchable database. It will also be helpful in developing connections with the influencers who are ready to do a marketing campaign with the system.

It is an analytical platform that is used to remove many of the influencers like “what-if” from the system. It includes many influence metrics like reach, engagement rate, and potential price.

For a better understanding of customers that whether the potential relationship is better for business or not influencers’ metrics are highlighted in black and white colors. Influencer metrics also be used to measure the performance of the campaign against the industry benchmarks.

Features

  • Influencer Identifier
  • Campaign Management
  • Third-Party Integration
  • Reporting and Statistic
  • Proposal Collecting
  • Link Tracking
  • Talent Demographics

Pros

  • Searchable Database
  • Easy to Connect with Influencer
  • Save Time for Manually Search
  • Campaign Tracking
  • Campaign Reporting

Cons

  • Issues in Creating Contracts
  • Poor Customer Support
  • High Subscription Fee
  • No IG Stories Tracking

6. Socialbakers

Socialbakers is an Al-powered social media marketing suite that is used for Social Media Marketing, Social Media Management, Social Media Management, and Social Media Analytics Tools. It is helpful in performance, budget, and influencers.

It provides actionable recommendations to businesses that help marketers to work in a faster way. It integrates social, digital, and business data in one place to get a single attribution view. It uses a customizable dashboard to monitor performances across different social media platforms.

Features

  • Campaign Management
  • Activity Dashboard
  • Reporting and Analytics
  • API Access
  • Content Management
  • Data Import and Export
  • Campaign Analytics

Pros

  • Support Multiple Social Media
  • Tags for All Content
  • Report Generation
  • Campaign Monitoring
  • Campaign View
  • Tagging Feature

Cons

  • Brand Comparison
  • Login Issues
  • Dark Posts Parameters
  • Poor Customer Support

7. Snaplytics

Snaplytics is the cloud-based deployment software that is used to manage the marketing needs of Instagram and Snapchat stories with the help of schedule publishing, user-generated content, reporting, and collaboration.

By using this platform, users will be able to track replies, view drop-off rates, and take screenshots. Its free trial is available on the internet and it is preferred by enterprises of various sizes. It offers its training to new users in the form of documentation and online webinars.

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Features

  • Real-Time Analysis
  • Trend Analysis
  • Access Controls and Permissions
  • Content Management
  • Performance Metrics
  • Reporting and Statistics

Pros

  • User-Friendly Interface
  • Customized Stories
  • Discover Features of Platform
  • Millennial Generation
  • Geofilter Application

Cons

  • Limited Audience
  • Shared Irrelevant Content
  • Issues in Searching Friends
  • No Horizontal View

8. Zoho Social

Zoho Social is the marketing software that provides the easiest way to manage the brand on social media. It helps small to large organizations marketers to grow the social media presence of their brands by focusing on content and engagement.

It includes multiple features of monitoring, scheduling, and team collaboration. It manages all the social media content of all platforms. It includes the features of Publishing Calendar, Bulk Scheduler, and Repeat Post. All of these features are helpful in fulfilling all the business needs of social media.

Features

  • Social Media Integration
  • Engagement Tracking
  • Multi-Channel Marketing
  • Alerts and Notification
  • Reporting and Statistics
  • Activity Dashboard
  • Content Management

Pros

  • Social Media Content Calendar
  • Detail on Users Data
  • Integration
  • Engagement

Cons

  • Issues in Social Media Listening
  • High Subscription Fee
  • Limited Integration Capacity
  • Problems in Facebook Posting

9. BuzzSumo

BuzSumo is the best social media metrics software that is commonly used as a Social Media Marketing, Content Marketing, Social Media Monitoring, and Influencer Marketing and as a Social Media Analytics Tool.

It searched content-based web that depends upon social engagement, evergreen score, and backlinks, etc. Its feature of advanced social search engine helps the users to identify the most shared search topic, author and domain, etc.

It provides the facility of content creation and gives valuable results on social media networks. Small businesses, Mid-Size Businesses, Freelancers, and Large Enterprises are its loyal customers. It provides its training in the form of documentation, Webinars, Videos, and Live Online.

Features

  • Data Import and Export
  • Campaign Management
  • Content Management
  • Engagement Management
  • API Access
  • Reporting and Analytics
  • Activity Dashboard

Pros

  • Monitor Client PR Placement
  • Filter to Segments the Information
  • Helpful in Building Backlinks
  • Find Influencers
  • Build Relationships
  • Supports Website Content Strategy

Cons

  • High Subscription Fee
  • Issues in Topic Explorer Feature
  • Confusing Functionality
  • Support Integrating with Slack
  • Difficult to Use

10. Keyhole

Keyhole is a social media analytical tool that is designed for marketers. It helps the marketers to make reports on the performance of social media. To improve the social media strategy of the business marketers use the products of social listening, influencer tracking, and social media analytics.

It has a user-friendly interface that allows the users to share and build reports instantly and saves a lot of time. It provides real-time performance analysis of the industry and campaign hashtags on Instagram and Twitter.

It is the only hashtag tracking product that uses machine learning and artificial intelligence in order to predict that how hashtags will perform the next day, week, and month. Trend Analysis is used here in order to find which keyword gains the traction and leads timely again and again in conversation.

Features

  • Sentimental Analysis
  • Trend Identification
  • Audience Insights

Pros

  • User-Friendly Interface
  • Easy to Find Influencers
  • Simple Integration

Cons

  • High Subscription Fee
  • Poor Customer Support
  • Limited Features

11. Curalate

Curalate is an engagement software that helps the businesses of e-commerce and online retailers to improve their social media visibility. Its supports the salesperson to sell the products online. It provides the facility to make social media channels shoppable and helps in active influence marketing.

It includes the features of social tracking tools, customization, integration, and moderations, etc. An organization’s web presence can be improved by using the tool of Image Analytics and user-generated content. It plays an important role in maximizing the sale of products from Instagram.

Features

  • Image Recognition Technology
  • Community Engagement
  • Social Media Analytics
  • Keyword Analysis
  • Instagram Analysis
  • Pinterest Analysis
  • Campaign Management

Pros

  • Easy to use
  • Well-Designed Interface
  • Great Content Uploader
  • Good Customer Support

Cons

  • Issues in Integration
  • Different Layout
  • Slow Process
  • Limited Integration

12. ShortStack

ShortStack is a digital marketing platform that is used for lead collection, marketing automation, and engagement. By using this software users will be able to create contest landing pages, quizzes, and games, etc. It is helpful in running social media contests, choosing winners, and analyzing results from one place.

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It offers ready-made and customizable templates to build mobile-responsive landing pages. Landing pages, Embedded Campaign, and Online Contest are included in the features of ShortStck. Its most common users are Mid-Size companies and automotive companies etc.

Features

  • Online Contests
  • Landing Pages
  • Embedded Campaign
  • Social Marketing Campaign
  • Third-Party Integration
  • Custom Design

Pros

  • Flexible Template
  • Custom Contest Landing Page
  • Good Customer Support
  • User-Friendly Interface

Cons

  • High Subscription Fee
  • Doesn’t Support API Integration
  • Limited Integrations
  • Limited Customization Options

13. SHIELDApp

SHIELD App is the best social media analytics software that is used for the Linkedin analytics platform. It helps businesses and users in monitoring performance, social KPIs, and generating reports. It is used as a source of B2B social leads.

B2B plays an important role in the Linkedin platform. It provides the facility of tracking the performance and presence of individual salespeople on the company page. It offers reporting and analytics of LinkedIn. Its free trial is available for a period of 10 days.

Its starting price is $6.00 per month and is best for Small Businesses, Mid-Size Businesses, and Large Enterprises. It offers its training live online and videos. By using this software, users will be able to measure the performance of content type, optimize the post and get a brand audience. It supports the operating system of Windows and Mac.

Features

  • Content Metrics
  • Audience Demographics
  • Custom Content Labels
  • Network Stats
  • Speed and Traction Metrics
  • Real-Time Data

Pros

  • Profile Stats
  • Supports Word Cloud
  • Supports Post-Life Indicator
  • Onboarding Tour
  • Stats Comparison
  • Saves Time

Cons

  • Limited Integration
  • Doesn’t Support Other Social Media
  • Limited to LinkedIn Platform
  • Poor Customer Support

14. Rival IQ

Rival IQ is the best digital marketing platform that delivers social media analytics and competitive insights in order to make informed decisions, improve results, and better understand competitors. By using this technology, digital marketers will be able to discover new opportunities, identify trends, and track performance across the web and social media.

Small Businesses, Marketing, and Advertising Industries are its loyal customers. It does not provide the mobile support of Android and iOS. It is also used to track brand engagement data on social channels. It supports the social channels of Facebook, Twitter, Instagram, and LinkedIn.

Features

  • Brand Management
  • Campaign Management
  • Customizable Reports
  • Engagement Tracking
  • SEO Management
  • Social Media Management

Pros

  • Display Engagement Data Perfectly
  • Data Visualization
  • Competitive Analysis
  • Provides snapshot view of Brands
  • User-Friendly Interface

Cons

  • Issues in Listening
  • Limited Historical Data
  • Issues in Instagram Connectivity
  • Narrow Platform
  • High Subscription Fee

15. Union Metrics

Union Metrics is a social media analytics software that is used to handle the requirement of users across different channels. It helps its users to optimize content, build and engage the audience, and identify influencers.

It is a social-based intelligence software that is basically designed for the marketing team. Any kind of strategy is executed easily with correct data and information. It is helpful in making smart business decisions.

Users will be able to review the results of social media campaigns, monitor brands, industry hashtags, and will analyze the performance of competitors. It supports the social media channels of Facebook, Instagram, and Twitter. Its loyal customers are Mid-Size Businesses and Government Administration Industry.

Features

  • Content Sources
  • Sentimental Analysis
  • Emotional Analysis
  • Quick Search
  • Historical Data
  • Twitter Backfill

Pros

  • Topic Tracking
  • Concise Reports
  • Predict Trends

Cons

  • Data Exporting
  • Menus Navigation
  • Limited Social Media Integration

Conclusion

In this article, Social Media Analytics Tools are discussed. Social Media Analytics is used to track the performance of businesses across the social media platforms like Facebook, Twitter, Instagram, and LinkedIn, etc.

It is mainly used to attract a large number of customers from social media. It includes many benefits like it saves time for marketing. Along with its benefits, it includes some limitations as well that are discussed above.

To overcome such limitations many of the alternatives are available in the market. Some of which are discussed here along with their features, pros, and cons. From the article, it is concluded that Google Analytics is best of all because of its website visitor tracking and website conversation tracking feature.