10 Best Sales Email Tracking Tools


Email tracking refers to tracking the email that is sent to people and using its result for future use. Mostly, it is used for the follow-up processes. The demand for email tracking software is increasing when it occurs a large number of sent emails.

It is of great interest for Marketers, Recruiters, Sales Professionals, Custom Support, and Executives. For Gmail users mostly used Email Trackers are HubSpot, MailTrack, Bananatag, Mixmax, and Groove, etc. This tool is inserted in an email in the form of a very small image of size 1*1 dimension.

When this tracking image is opened in an email it will automatically notify the user about an important email. In order to use this email tracking software on Gmail, some simple steps need to flow. First, make sure the email tracker is installed on mobile. After that, open the Gmail app and go to Compose a new email.


A menu appears on the screen then click on three vertical dots and select “Insert from Mailtrack”. Then compose and send an email. The email tracking tool is the process of finding sent emails and then using its data for business decisions. It is used to capture data on open rates, locations and times, etc.

There are many benefits of using this tool as it helps in saving time, provides context and provides unique insight, etc. It is integrated with a CRM system in order to automate follow-up messages. It provides the facility of scheduling the email in order to send it later.


What is Sales Email Tracking Tool?

It is software that is used to monitor the alerts of received real-time emails for every event related to the company. It helps in tracking the email related to sales in a short interval of time. It plays an important role in identifying potential customers for the business.

It provides the facility to contact customers or prospects with relevant information and respond to them according to need.

10 Best Sales Email Tracking Tools

In this article, Sales Email Tracking Software is discussed. There are many benefits of sales email tracking software but it includes some limitations as well. To overcome these limitations many of the alternatives are available in the market. Some of which are explained below along with its features, pros, and cons.

1. Mailtrack

It is an email tracker that is used to manage emails across Gmail. It helps to view email activity and users will be able to receive real-time notifications about the updates of the company. It is available in two versions Mailtrack Free and Mailtrack PRO.

Mailtrack Free includes the signature of “Sent with Mailtrack” while Mailtrack Pro includes no signature. Mailtrack supports the integration of and has the ability to send marketing emails to up to 200 contacts. It is best for Small Businesses.

It is the best email tracking software that provides read receipts on Gmail. A Double-tick mark is shown on the email that helps the user to find whether the reader has read the email or net. Check Email Activity, Secure Data, and Real-Time Notifications are included in its features.

An unlimited number of tracking is possible by using its free version while in order to use its PRO version user have to pay a subscription fee for it.


  • Activity Dashboard
  • Contact Management
  • Alerts and Notification
  • Campaign Management
  • Click Tracking
  • Email Tracking
  • Email Templates


  • Email Tracking
  • Bulk Email
  • Easy to use
  • Easily integrated with Gmail
  • Accurate


  • Open Source
  • Free trials contain only One Feature
  • Issues with working on phone
  • Deleted Emails cannot be Restored

2. Groove

It is an email tracking software that is used for the sales team. It is easy to use and easy to manage. It is designed to fulfill the requirement of full-cycle sellers. It helps in tracking Email, Calendar, and Activity. In this platform, the user’s activity is automatically synchronized with Salesforce.

ALSO READ  Audio Spectrum Analyzer Software

It supports the facility of Multi-Channel Campaign Automation that helps the user to create multi-step flows with emails, SMS, and messages. By using this software, users will be able to access Salesforce and LinkedIn simply from inboxes.

It is commonly used for Sales Force Automation, Call Tracking, Inside Sales, Real Estate CRM, and Auto Dialer. Small businesses, Mid-Size Businesses, and Large Enterprises are its loyal customers. It provides its training in the form of documentation, Videos, Webinars, and Live Online.

It supports the operating system of Windows and Mac. It is easily integrated with LinkedIn Sales Navigator, HighSpot and Vidyard, etc.


  • Email, Calendar, and Activity Tracking
  • Revenue Intelligence
  • Sales Dialer
  • Sales Automation
  • Collaboration Tools
  • Contact Management
  • Lead Management


  • Connect Email to CRM
  • Set up a Campaign to follow up
  • Connect Phone Calls to CRM
  • Workflow Management
  • Integrate with Salesforce CRM


  • Issues in Working on Mobile Application
  • Limited Upload Options
  • Issues in Running
  • Some Unclear Features

3. HubSpot Sales Hub

It is an application of email tracking that helps to send a real-time notification whenever users click or open the email. It gives all the information that whether users has viewed the email or not. It is designed to boost email tracking, templates, call tracking and call recording.

It is commonly used for Sales Engagement, Sales Intelligence, and Sales Email Tracking. It is easily integrated with Microsoft Outlook, Microsoft 365 and Gmail, etc.

It is used to send useful context about the company, social media profiles, and CRM records directly to the inbox. Its free trial is available and to use it further users have to pay the subscription fee. Its starting price is $50.00 per month.

It supports the platforms web, Android, and iOS. It provides its training in the form of documentation, videos, and webinars, etc. It provides the medium to connect with prospects through its website and can eliminate both back and forth emails.


  • Third-Party Integration
  • Reporting and Statistics
  • Live Chat
  • Contact Management
  • Activity Dashboard
  • Alerts and Notification
  • Chat/Messaging


  • Easy to Use and Customizable
  • Ease of Scheduling
  • Integrate with LinkedIn Navigator
  • Client Communication
  • Prospect Management
  • Organize Input by using Al-algorithm and Open Data


  • Issues in Plug-in with Outlook
  • Bit Clumsy View of Pipeline
  • Issues in Report Login
  • Issues in Workflow logic
  • Not good for Currency Variance

4. Salesloft

It is a sales engagement platform that is used by sellers and the sales teams to increase revenue. Sellers use the platform of “Modern Revenue Workspace” in order to execute tasks of digital selling, communicate with buyers and get coaching, etc.

It is used by successful sales teams like Cisco, IBM, Shopify, and Square, etc. It is helpful in Sales Force Automation, Sales Enablement, Real Estate CRM and Sales Content Management, etc.

It helps the sellers to communicate with the customers and prospects from the beginning of the product lifecycle. It supports the operating system of Windows and also provides mobile support for Android and iOS. It is best for Small-Businesses, Mid-Size Businesses, and Large Enterprises.

It provides its training in the form of documentation, Webinars, and Videos, etc. For customer support, it uses the medium of Phone Support, Live Chat, and Email, etc.


  • Third-Party Integration
  • Lead Capture
  • Workflow Management
  • Collaboration Tools
  • Lead Management
  • Performance Metrics
  • Support API access
  • Reporting/Analytics


  • Provides Detail Analytics about the Activities of User
  • Email Tracking
  • Suggestions
  • Cadence Guidance
  • User-Friendly Interface
  • Supports Integration with Gmail and Salesforce
  • Measuring Engagement


  • Doesn’t Support Outlook Integration
  • Billing is Clunky and Not Responsive
  • Issues in Excel upload Possibility
  • Bad Customer Support
  • Issues in Exporting Excel Information

5. Conversica

It is the automated sales assistant that helps organizations to attract and acquire a large number of customers. It provides an Intelligent Virtual Assistant (IVA) that helps in increasing the revenue of the company across the lifecycle of the customer. It is commonly used in Marketing, Sales, Customer Success, and Finance.

ALSO READ  PaperRater Alternatives

It is SaaS-based deployment software that provides its service as a team member of a virtual assistant. To accelerate the revenue throughout the lifecycle of customers its helps in the autonomous engagement of contacts, prospects, and customers by two-way interaction.

Inside Sales, Conversational Al Platform, Lead Nurturing, and Conversational Marketing Platform are the common uses of this platform. Its loyal customers are Small Businesses, Mid-Size Businesses, and Large Enterprises. It provides training in the form of documentation, webinars, and Live online.

For customer support phone support, chat, and email platforms are used. It is easily integrated with Pardot, Salesforce Sales Cloud, Velocity, Marketo, and HubSpot CRM, etc.


  • Contact Management
  • API Access
  • CRM
  • Third-Party Integration
  • Performance Metrics
  • Campaign Management
  • Lead Management


  • Answer Direct Questions
  • Supports Advance Technology
  • Easily Integrated with Salesforce
  • User-friendly Interface


  • Costly Solution
  • Issues in Al Communication
  • Issues in quality of time
  • Easier to include Calendar Links
  • Conversation flow cannot be Altered

6. Yesware

It is software that is used to provide email tracking, customizable templates, meeting booker, and CRM integration to its Gmail and Outlook users. It is placed into email inboxes so that users will be able to use it according to its need.

It hardly takes 1 minute to add to Gmail and Outlook inboxes. It helps in determining which prospect is taking interest in the business. It will notify users immediately whenever prospects open or read company emails.

It is the platform that is used by companies for external emails. It is easily integrated with which is the leading CRM provider. Its free trial is available for a period of 28 days. Its starting price is $15.00 per month.

It is mostly used by Freelancers, Small Businesses, Mid-Size Businesses, and Large Enterprises. It offers training in the form of documentation, Webinars, Video, and Live Online. It supports the platform of Web.


  • Click Tracking
  • Contact Management
  • Third-Party Integration
  • Activity Dashboard
  • Campaign Management
  • Reporting and Statistic
  • Google Analytics


  • Email Tracking
  • Email Templates
  • Email Delivery
  • Email Analytics
  • Mail Merge Personalization


  • Issues in Transition to Campaign
  • Lack of Customization
  • Issues in Sync with Gmail
  • Issues in Direct Dialing from Email Inbox
  • Sometimes, Integration Issues

7. Cirrus Insight

It is a plugin used by the salespersons of Gmail and Outlook. It is the best sales productivity platform that has the ability to integrate with Salesforce. It is commonly used for CRM, Data Entry, Email Management, Contact Management, and Sales Force Automation. Chrome and Firefox installed it in seconds.

It has a user-friendly interface that is easy to use and deploy. It is placed at the right side of composing email so that users will be able to interact with Salesforce easily.

On an Outlook platform, it is used to sync emails, email attachments, and calendar events with invitees to Salesforce. It supports the operating system of Windows and Mac. It provides the mobile support of Android and iOS. Freelancers, Small businesses, and Large Enterprises are its loyal customers.

It uses the medium of Live online, Videos, and Documents for training purposes. Its free trial is available for a period of 24 days and its subscription is $7.00 per year.


  • Email Tracking
  • Tracking Attachment
  • Follow Reminders
  • Document Management
  • Save and Share Telephone Scripts
  • Event Scheduling Pages
  • Mail Merge Campaign
  • Personalized Metrics


  • Update Information in CRM
  • Limited Space on Inbox Screen
  • Can Grab Information from CRM
  • Case Creation
  • Activity Logging
  • View Gmail Contacts


  • Small Screen Interface
  • Issue In Log-in
  • Bugs appear on Email Timeout
  • Horrible Flight Plan

8. InsideSales Playbooks

It is the smartest sales platform that is used to increase the revenue of the company. Inside Sales along with a playbook is used by Sales Professionals in order to increase productivity, optimize customer interaction, and have the ability to connect to the right buyer.

It is also known as XANT. Sales Cadence can be managed by using InsideSales with Playbooks. The support of XANT is amazing. The playbook is also be used by the Sales department to support Cadence along with its all accounts.

Playbook helps the customers to manage leads follow-up and prospecting cadences, tasks of automates administration. It also provides data that how to engage with the buyer for a better outcome. It offers tools to build a consistent revenue machine.

ALSO READ  Social Media Analytics Tools

It is mostly used to increase pipeline, manage opportunities and engage with customers. It enables the most stable, reliable, and secure bi-directional sync after integrating with CRM.


  • Email Tracking
  • Email Template
  • Browser Extension
  • Voicemail Drop
  • Appointment Scheduling
  • Rep Dashboard
  • Local Preference
  • CRM Sync


  • Selecting and Sorting Opportunities using various Filters
  • Maximum Flexibility
  • Visibility for Local Team
  • Organized Rep Workflow
  • Ability to send Pre-recorded Voicemails
  • Ability to send an Email at a High Rate


  • Minimum Outages
  • Issues with Salesforce Integration
  • Computer Speed Decreases during Downloading
  • Issues in Loading
  • Can Send an Email on One Chain

9. Autoklose

It is the first email outreach software that is used to cover all the aspects of modern sales development. It is a powerful tool that is used to create an email with spam and is used to provide multiple closing tips. Email Scheduling, Email Tracking, and Email Templates are its high-rated features.

On the other hand, Email Categorization, Attachment Activity, and Link Activity are included in its low-rated features. It supports B2B integration in order to attract targeted customers.

By using this software, users will be able to grow their businesses by managing teams, monitoring the campaign performance, and individual team members directly from the centralized dashboard. It is mostly used by Large Enterprises, Sales Development Reps, Recruiters, Link Builders, and Account Executives.

It has the ability to support B2B data and sales engagement software on one platform. It is easily integrated with Microsoft 365 Business Premium, Vidyard, Zapier, GSuite, and Salesforce, etc.


  • AB Testing
  • Campaign Management
  • Email Marketing
  • Custom Database
  • Lead Database Integration
  • Lead Management
  • Opportunity Management
  • Contact Database


  • Nurturing Prospects
  • Closing Deals
  • Supports Al Technology
  • Email Sequences
  • Best Customer Support


  • 30 Messages per Minute
  • Issues in Uploading CSV
  • Doesn’t Support Integration with CRMs
  • Not good for Beginners
  • Issues in Delivering Products

10. Marketo Sales Connect (ToutApp)

It is an alternative to sales email tracking software that is used in tracking, click-to-call, analytics, and templates. It is also used to streamline booking by using the calendar feature. It helps in prospecting business identity and then engaging them through drive sales pipelines.

It is a sales efficiency tool that is used for planning large outreach campaigns for contacts, scheduling prospecting calls, and has the ability to engage with a large volume of users. It is best for the sales and marketing departments.

It is the leading sales software provider that helps the company in streamlining communication with the targeted customers. It helps in increasing sales by strengthening email tracking, templates, and analytics that is important to increase the sale of customers.

Its typical customers are Small Businesses, Mid-Size Businesses, and Large Enterprises, etc. It provides Web services to its users. Commonly, it is used in Sales Enablement.


  • Contact Management
  • Lead Qualification
  • Workflow Management
  • Engagement Tracking
  • Content Management
  • Collaboration Tools


  • Large Email Campaign
  • User-Friendly Interface
  • CRM Integration
  • Easy to Collaborate and Share the Template
  • Email Scheduling
  • Basic Cadences to improve Sales Outreach Strategy


  • Poor Customer Support
  • Doesn’t include Dialer
  • Doesn’t Support A/B Testing of Template
  • Issues in SFDC Logging


In this article, Sales Email Tracking Tool is discussed along with its alternatives. Sales Email Tracking tool is required to find the important email from a large number of emails. It has many advantages like users will be able to find that whether have read the email or not.

Along with its advantages, it includes some limitations as well that it is not suitable for groups. Image in the email is automatically blocked in the Outlook platform. To overcome such limitations many of the alternatives are available in the market.

Some of them are discussed in this article along with their features, pros, and cons. After discussing the article it is concluded that Mailtrack email tracker is best to use as it covers all the aspects of modern email tracking software.